Promote Your Brand Message With Our Trusted Micro Influencers

Why Micro Influencers with 10,000 to 75,000 followers?

Are You a Brand That Would Like To Increase Sales?

Imagine if you could increase your sales through data-driven influencer partnerships. Today, brands have an even bigger challenge building their audience and channeling their potential customers through their sales funnel. Twillo Brand Influencers uses a highly successful metrics-backed strategy to engage the “right” influencers to ignite conversations among your target audience and change the shopping behavior and attitudes within their communities.

Why Micro Influencers?

Micro influencers have smaller, highly engaged audiences that genuinely trust and look to the “taste makers” for advice.

Micro influencer’s audience are highly targeted and niche that are subjective to the business and brand.

Working with our micro influencers raises your campaign ROI and lowers the overall dollars spent in the campaign.

Micro influencers have smaller, highly engaged audiences that genuinely trust and look to the “taste makers” for advice.

Micro influencer’s audience are highly targeted and niche that are subjective to the business and brand.

Working with our micro influencers raises your campaign ROI and lowers the overall dollars spent in the campaign.

We Specialize in a Network of Trusted Micro Influencers

The concept that influencers must have millions of followers for a successful campaign is…. FALSE. Trust is Key. Trust tends to aggregate in smaller audiences. Why Micro Influencers? (typically 10,000 – 100,000 followers)?

Micro influencers have smaller, highly engaged audiences that genuinely trust and look to the “taste makers” for advice for success
Micro influencer’s audience are highly targeted and niche that are subjective to the brand
Working with our micro influencers raises Your campaign ROI and lowers the overall dollar spend

Influencers Tailored to Your Needs

We deploy influencers who are skilled in the appropriate social channels and versed in your brand category to meet your specific goals.

Analytics and Engagement Levels
Personal Beliefs and Core Values
Aesthetic and Personality
Audience Demographics
Social Followings
Creative Content
Lifestyle

Influencer Categories

Social Listening Reporting

Twillo conducts web crawls and social listening reports that reveal what your consumer is saying about your brand, as well as the tonality and the volume of conversations on your brand that are taking place online.

We harvest insights that enable us to tailor a unique and relevant Influencer messaging strategy for your brand as well as track and measure overall campaign impact. We optimize our influencers’ communications in order to increase Reach, Mentions, Positive Sentiments (outweigh the neutral sentiments), and Volume. Our web crawl/social listening tool allows us to learn what your target audience is saying about your top competitors as well.

Twillo Takes Care of It All

We prompt conversations and influence your audience’s shopping journey. Our goal is to move your audience into and through the sales funnel. We utilize our influencers to change the attitudes within their community and convert one-to-one communication to one-to-many followers. This approach extends campaign reach and frequency to move your target through the sales funnel and into the shopping cart.

1. Awareness

Create an "emotional connection”

2. Engagement

Engage around "the specifics"

3. Attitude

Promotional messaging “call to action”

4. Sales

Content focused driving sales

5. Review

Analyze data of past 4 phases

Achieving Your ROI

Brand A – Brand Awareness & Increase Sales

Brand B – Product Launch

Review and Evaluation

Our approach analyzes influencer data collected throughout every phase of the campaign. When the campaign is approaching completion and enters Phase 4 – “Generating Sales,” we optimize the campaign with the core influencers who are most effective in changing audience behavior to stimulate sales.

Our reports will include the following overall and individual influencer analytics:

Click Thru to Website:

Twillo’s highly focused marketing plan for my company proofed to be one of the best decisions that I could have made. Their targeted and numbers-driven approach, couple with access to their incredibly broad and talented influencer pool, proved to be a lucrative endeavor and I will be using Twillo for the foreseeable future. Thank you, Twillo!

Jeffrey Carroll

Daystrom Creative Group, LLC

Influencer’s Content Utilized For Instagram & Facebook Ads

Twillo will place a Facebook pixel on your brand’s website. Once the campaign begins, Influencers will drive quality traffic to the website, while the pixel collects data on the traffic.

Twillo is monitoring all the influencer’s post throughout every stage of the campaign. After the completion of the first phase, the top preforming influencers’ content will be utilized for Facebook and Instagram ads.

Test & Monitor Ads

Throughout the entire advertising component of the campaign, Twillo will test and monitor each ad to optimize messaging in order to move the target through the sales funnel. Creative and ad placements will correspond to the foregoing objectives:

Ad Objective:

Heightened Frequency and Impact of Promotional Messaging.

Soon after an influencer has posted to their social network, Twillo will serve the influencers’ ad(s) to their followers on Instagram and Facebook to increase frequency and impact of the influencer’s promotional messaging.

“Look Alike Audiences”

Based on the data captured from the influencer’s audiences, Twillo will create “look alike” audiences to serve your brand’s promotional messaging. The objective is to extend your brand’s reach with “on target” audience.