“Look Alike” audiences are created to serve ads and expand reach.
Category: Timeline Stories
All timeline stories.
Test and monitor ads. Serve ads to target different points of the shopper’s journey.
Monitor brand’s Google Analytics and Amazon’s Full Funnel reporting
Continued analysis of progress – influencers with low click-thru are paid and exit campaign.
IP Addresses are monitored to ensure clicks are authentic
The top performing influencer’s posts are converted to Ad